For the third September in a row, people around the United States have queued up (physically and virtually) to buy the latest Apple iPhone—and for the third September in a row, Apple has sold a hell of a lot of iDevices. A report this morning from The New York Times indicates that the Cupertino company has delivered more than 10 million shiny new iPhones 6 and 6 Plus, a number that The Times characterizes as being at the high end of analyst expectations.

Further Reading

“I‘m not leaving without a gold one!” Tales from the iPhone 5S line

The smartphone as a fashion accessory leads to stupid histrionics.

Last year, with the introduction of the iPhone 5S and 5C, Apple sold somewhere in the area of nine million devices (though there weren’t as many gold devices as some shoppers would have liked). This year, Apple’s decision to offer larger screens has drawn a large amount of consumer interest—and opening weekend sales that reflect this.

Perhaps not surprisingly, the 5.5″ iPhone 6 Plus has been the most difficult device to locate, with projected fulfillment of online orders quickly slipping into October. Apple’s official press release addresses the high demand with this quote from CEO Tim Cook: “While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”

If you’re still trying to decide whether or not you want to take the plunge (or the pludge, as Ars Openforum denizens would say) and buy a new big iPhone, then we’ve got something in the pipe that might help: Ars Apple expert Andrew Cunningham is putting the finishing touches on our iPhone 6 and 6 Plus review at this very moment. It will provide our customary in-depth look at the new devices up in the next day or two, and it’ll tell you everything you need to know!

via iPhone 6 first weekend beats last year’s iPhone 5 sales, sets record | Ars Technica.