{"id":8244,"date":"2015-05-08T12:10:38","date_gmt":"2015-05-08T16:10:38","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=8244"},"modified":"2015-05-08T12:10:38","modified_gmt":"2015-05-08T16:10:38","slug":"android-and-ios-apps-on-windows-what-is-microsoft-doing-and-will-it-work","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2015\/05\/08\/android-and-ios-apps-on-windows-what-is-microsoft-doing-and-will-it-work\/","title":{"rendered":"Android and iOS apps on Windows: What is Microsoft doing\u2014and will it work?"},"content":{"rendered":"<p style=\"text-align:center;\"><a href=\"http:\/\/arstechnica.com\/information-technology\/2015\/05\/android-and-ios-apps-on-windows-what-is-microsoft-doing-and-will-it-work\/\"><img data-recalc-dims=\"1\" height=\"427\" width=\"640\" src=\"https:\/\/i0.wp.com\/nccomputertech.com\/techtalk\/wp-content\/uploads\/2015\/05\/billion2-640x427.jpeg?resize=640%2C427\" alt='' \/><\/a><\/p>\n<p>At its Build developer conference last week, Microsoft made a pair of announcements about Windows development that were more than a little surprising: Windows will support applications developed for iOS and Android.<\/p>\n<p>This immediately felt like a dangerous move. Windows will not be the first operating system to run foreign applications. Famously, IBM advertised OS\/2 as a &#8220;Better Windows than Windows&#8221; in the 1990s, boasting that its platform would run all your existing Windows applications with greater stability and performance. More recently, BlackBerry 10 included support for Android applications, with BlackBerry licensing the Amazon App Store and using it as its gateway to a world of Android-compatible software.<\/p>\n<p>Neither OS\/2 nor BlackBerry 10 has made a success of this capability. There are two major problems with supporting foreign applications on a niche platform. The first is straightforward: it removes any incentive for developers to bother with the native platform. Investing in developing for a minor platform is already something of a gamble, and by telling developers &#8220;Oh hey, you can just use your existing Win16 or Android program&#8230;&#8221; as IBM and BlackBerry (respectively) did, you&#8217;re implicitly sending them a message. &#8220;Don&#8217;t bother learning our platform or writing native apps for it.&#8221;<\/p>\n<p>It turned out as expected for both platforms. While a few true OS\/2 applications were created\u2014and similarly there are some true BlackBerry 10 apps\u2014they&#8217;re relatively unusual. After all, what&#8217;s the point? If IBM is going to boast about just how well OS\/2 will run Win16 apps and those Win16 apps can be sold both to OS\/2 users and to Windows 3.1 users, why would a developer write anything other than a Win16 app?<\/p>\n<p>This capability cedes a lot of control. By being dependent on apps developed for a third-party platform, you give the owner of that third-party platform the power to choose how to evolve its APIs and add new features. This bit OS\/2 hard: while IBM was busy promoting how well OS\/2 could run 16-bit Windows applications, Microsoft was busy encouraging developers to create new 32-bit Windows applications and end-users to buy the 32-bit capable Windows 95. This new world of 32-bit software wouldn&#8217;t run on OS\/2, and so the big OS\/2 feature that IBM heavily marketed was rendered semi-useless. OS\/2 found some niche success, but it was ultimately a failure.<\/p>\n<p>Supporting Android apps creates similar risks. If Android software constitutes a major part of a platform&#8217;s software ecosystem, any changes to Android (new APIs or capabilities, say) that Android software expects to be able to take advantage of have to be replicated. This is, however, tempered by Android&#8217;s uniquely poor update situation. Most Android phones don&#8217;t have access to the latest and greatest version of Android or the latest and greatest Android features, so most Android software has to refrain from demanding such capabilities. This means an Android-compatible platform could trail Google&#8217;s cutting edge by a year or more and still be highly compatible with Android apps.<\/p>\n<p>Read More: <a href=\"http:\/\/arstechnica.com\/information-technology\/2015\/05\/android-and-ios-apps-on-windows-what-is-microsoft-doing-and-will-it-work\/\" target=\"_blank\">Android and iOS apps on Windows: What is Microsoft doing\u2014and will it work? | Ars Technica<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At its Build developer conference last week, Microsoft made a pair of announcements about Windows development that were more than [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,5,11],"tags":[65,549,1215],"class_list":["post-8244","post","type-post","status-publish","format-standard","hentry","category-apple","category-microsoft","category-windows","tag-android","tag-ios","tag-windows-10"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-28Y","jetpack-related-posts":[{"id":6178,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/08\/08\/android-passes-ios-on-the-web-windows-8-still-plateaued\/","url_meta":{"origin":8244,"position":0},"title":"Android passes iOS on the Web, Windows 8 still plateaued","author":"NCCT","date":"August 8, 2014","format":false,"excerpt":"Enlarge Net Market Share \u00a0 Windows 8 and Internet Explorer, especially version 11, have been growing steadily since their release. But that growth came to a halt in June, and it didn't pick up in July, with Microsoft's new operating system in fact declining ever so slightly. But one battle\u2026","rel":"","context":"In &quot;Software&quot;","block_context":{"text":"Software","link":"https:\/\/nccomputertech.com\/techtalk\/category\/software\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cdn.arstechnica.net\/wp-content\/uploads\/2014\/08\/combined-2014-07-640x480.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cdn.arstechnica.net\/wp-content\/uploads\/2014\/08\/combined-2014-07-640x480.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/cdn.arstechnica.net\/wp-content\/uploads\/2014\/08\/combined-2014-07-640x480.png?resize=525%2C300 1.5x"},"classes":[]},{"id":7387,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/01\/09\/apples-market-share-grows-as-windows-phone-continues-to-drop-android-still-king\/","url_meta":{"origin":8244,"position":1},"title":"Apple&#8217;s market share grows as Windows Phone continues to drop, Android still king","author":"NCCT","date":"January 9, 2015","format":false,"excerpt":"Kantar Worldpanel ComTech has released quarterly data for smartphone market share, and it is again bad news for Windows Phone fans, as the mobile operating system continues its decline in both U.S. and Europe, and barely manages to survive in other markets. Apple's market share has been given a great\u2026","rel":"","context":"In &quot;Apple&quot;","block_context":{"text":"Apple","link":"https:\/\/nccomputertech.com\/techtalk\/category\/apple\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6766,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/11\/04\/3-things-to-consider-before-ditching-your-laptop-for-a-tablet\/","url_meta":{"origin":8244,"position":2},"title":"3 things to consider before ditching your laptop for a tablet","author":"NCCT","date":"November 4, 2014","format":false,"excerpt":"For a few years now I\u2019ve been watching tablets develop into ever more potent machines, with an eye towards making the jump from a laptop to a slate for my mobile workstation. Sure, people have been working on iPads for years, but until recently it\u2019s always seemed like a bit\u2026","rel":"","context":"In &quot;Hardware&quot;","block_context":{"text":"Hardware","link":"https:\/\/nccomputertech.com\/techtalk\/category\/hardware\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7632,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/02\/13\/microsofts-continuing-efforts-to-be-cool\/","url_meta":{"origin":8244,"position":3},"title":"Microsoft\u2019s continuing efforts to be cool","author":"NCCT","date":"February 13, 2015","format":false,"excerpt":"There's an old saying in Silicon Valley: \"nobody ever got fired for using Amazon Web Services.\" And among SV startups there are three business models that are en vogue: get bought out by Facebook, get bought out by Google, and get bought out by Apple. Typically missing from this conversation\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nccomputertech.com\/techtalk\/wp-content\/uploads\/2015\/02\/cool-microsoft1-640x320.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nccomputertech.com\/techtalk\/wp-content\/uploads\/2015\/02\/cool-microsoft1-640x320.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/nccomputertech.com\/techtalk\/wp-content\/uploads\/2015\/02\/cool-microsoft1-640x320.png?resize=525%2C300 1.5x"},"classes":[]},{"id":8796,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/12\/31\/whats-ahead-for-windows-10-needed-upgrades-forced-updates-and-developer-love\/","url_meta":{"origin":8244,"position":4},"title":"What&#8217;s ahead for Windows 10: Needed upgrades, forced updates, and developer love","author":"NCCT","date":"December 31, 2015","format":false,"excerpt":"By Blair Hanley Frank | PCWorld Windows 10 was the biggest news story out of Microsoft in 2015, and looking forward to the coming year, it\u2019s slated to continue as one of the pillars of the company\u2019s business. 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