{"id":7410,"date":"2015-01-13T10:00:26","date_gmt":"2015-01-13T15:00:26","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=7410"},"modified":"2015-01-13T10:00:26","modified_gmt":"2015-01-13T15:00:26","slug":"ultraflix-wants-to-become-the-netflix-of-the-4k-generation","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2015\/01\/13\/ultraflix-wants-to-become-the-netflix-of-the-4k-generation\/","title":{"rendered":"Ultraflix wants to become the Netflix of the 4K generation"},"content":{"rendered":"

Aaron Taylor, Nanotech Entertainment\u2019s senior vice president of sales and marketing, directs my attention to a \u201c4K\u201d Doors concert shown on Ultraflix, the company\u2019s infant 4K movie-streaming service.<\/p>\n

Blobs of color float on the screen. It looks absolutely terrible. Taylor explains that the footage is from the 1960s. \u201cSo this has some scenes that look great, but it\u2019s from 1968,\u201d he said. \u201cIt\u2019s only going to look so good.\u201d<\/p>\n

It\u2019s not what you\u2019d expect from a 4K movie service. And fortunately, once he led me to another monitor showing a 4K-encoded version of the movie \u201cIp Man,\u201d I was suitably impressed. But it also points out the problem that Ultraflix must overcome: there\u2019s only so much 4K content out there, and not all of it is great. Most of the great content is encoded in 1080p, for your current HDTV.<\/p>\n

\"\"<\/a><\/p>\n

Ultraflix ui springboard Ultraflix<\/p>\n

Pre-recorded sporting events are also available via the Ultraflix service.<\/p>\n

Ultraflix hopes to capitalize on the conversion between 1080p HDTVs and the emerging wave of 4K TVs. \u201cA year ago,\u201d Taylor said, \u201cstudios were firmly on the fence\u201d trying to decide whether 4K was worth the investment. Now the balance is tipping toward the higher-resolution format, he said.<\/p>\n

But if you own a 4K smart TV, chances are you already have Ultraflix. According to Taylor, an Ultraflix app is on Sony, Samsung, Vizio, and Hisense TVs. Next up are TVs from the Smart TV Alliance: LG, Panasonic, Sharp, and Toshiba. And if ever the Microsoft Xbox One or Sony PlayStation 4 support 4K content, they\u2019ll write an app for those platforms, too. Right now, Ultraflix has an app for Android phones and tablets, but not iOS.<\/p>\n

Read More: Ultraflix wants to become the Netflix of the 4K generation<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aaron Taylor, Nanotech Entertainment\u2019s senior vice president of sales and marketing, directs my attention to a \u201c4K\u201d Doors concert shown […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[740,1121],"class_list":["post-7410","post","type-post","status-publish","format-standard","hentry","category-technology","tag-netflix","tag-ultraflix"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-1Vw","jetpack-related-posts":[{"id":8839,"url":"https:\/\/nccomputertech.com\/techtalk\/2016\/02\/22\/roku-4-vs-amazon-fire-tv-reviews-which-box-is-best-for-4k-streaming\/","url_meta":{"origin":7410,"position":0},"title":"Roku 4 vs. Amazon Fire TV reviews: Which box is best for 4K streaming?","author":"NCCT","date":"February 22, 2016","format":false,"excerpt":"By Jared Newman | PCWorld First came the 4K TVs, now come the 4K streaming boxes. Roku and Amazon both launched 4K media streamers last year, letting users watch higher-resolution video without having to rely on the often-clunky interface of a smart TV. But aside from their ability to play\u2026","rel":"","context":"In "Hardware"","block_context":{"text":"Hardware","link":"https:\/\/nccomputertech.com\/techtalk\/category\/hardware\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6426,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/09\/12\/quality-versus-convenience-can-4k-blu-ray-discs-fend-off-streaming-media\/","url_meta":{"origin":7410,"position":1},"title":"Quality versus convenience: Can 4K Blu-ray discs fend off streaming media?","author":"NCCT","date":"September 12, 2014","format":false,"excerpt":"Streaming video may be the wave of the future but optical discs aren\u2019t ready to concede defeat just yet. 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