{"id":6919,"date":"2014-11-20T12:30:02","date_gmt":"2014-11-20T17:30:02","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=6919"},"modified":"2014-11-20T12:30:02","modified_gmt":"2014-11-20T17:30:02","slug":"three-weeks-in-apple-pay-is-off-to-a-solid-start","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2014\/11\/20\/three-weeks-in-apple-pay-is-off-to-a-solid-start\/","title":{"rendered":"Three weeks in, Apple Pay is off to a solid start"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Contactless payment systems like Google Wallet and Softcard have been around for years but they\u2019ve all struggled with the same issue: awareness. Apple is the one company that many experts believed could single-handedly turn consumers onto the idea of paying for things with their smartphones.<\/p>\n

With three weeks of data to go on, has Apple revolutionized the mobile wallet market in the same way it did for music, smartphones and tablets?<\/p>\n

According to a report from The New York Times, some major retailers are seeing a flood of customers anxious to pay for items with their iPhones. Even the competition has noticed increased awareness for contactless payments since Apple Pay went live.<\/p>\n

\"\"<\/a><\/p>\n

High-end grocery chain Whole Foods told the publication it has processed more than 150,000 transactions via Apple Pay. At McDonald\u2019s, half of all tap-to-pay transactions are processed using Apple Pay and at Walgreens, mobile wallet payments have doubled since Apple Pay launched.<\/p>\n

Forrester Research analyst Den\u00e9e Carrington said a lot of it has to do with the strength of the Apple brand and how much merchants and customers love how easy the experience is.<\/p>\n

Not everyone, however, is impressed with Apple Pay\u2019s performance thus far. Toys R Us, a company that supports Apple Pay in all of its retail stores, noted that while mobile payments have increased, such transactions are still few and far between.<\/p>\n

The numbers aren\u2019t mind-boggling and Apple hasn\u2019t changed the mobile payments scene overnight but the future certainly looks brighter. After all, it took a bit of time before the iPod, iPhone and iPad took off, too.<\/p>\n

via Three weeks in, Apple Pay is off to a solid start – TechSpot<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Contactless payment systems like Google Wallet and Softcard have been around for years but they\u2019ve all struggled with the same 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