{"id":6383,"date":"2014-09-10T10:00:44","date_gmt":"2014-09-10T14:00:44","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=6383"},"modified":"2014-09-10T10:00:44","modified_gmt":"2014-09-10T14:00:44","slug":"netflix-is-testing-short-form-content-as-a-way-to-increase-mobile-usage","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2014\/09\/10\/netflix-is-testing-short-form-content-as-a-way-to-increase-mobile-usage\/","title":{"rendered":"Netflix is testing short-form content as a way to increase mobile usage"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Netflix has offered a mobile app for quite some time now but let\u2019s face it, nobody really wants to spend hours watching a TV show or movie on a smartphone (unless it\u2019s your absolute last resort). Heck, even a half-hour show can be a bit much on your phone. But a two to five minute clip? Yeah, that\u2019s doable.<\/p>\n

That\u2019s the thinking behind Netflix\u2019s latest experiment. According to Netflix design manager Dantley Davis, most users still prefer to plop down on the couch to take in the streaming service but there are a growing number of subscribers now logging in with their mobile devices.<\/p>\n

The problem with that is the fact that around 87 percent of Netflix mobile sessions don\u2019t even last 10 minutes. Translation: most mobile users simply don\u2019t have the time or the patience to sit through full-length content with their mobile device.<\/p>\n

To remedy the situation, Netflix is currently testing a solution to target these \u201cquick hit\u201d users whereby short two to five minute clips are being displayed on the Netflix mobile app homescreen with the tag line, \u201cHave five minutes?\u201d<\/p>\n

The targeted clips vary in content including snippets from a comedy special, key scenes from shows the user frequents or highlights from movies.<\/p>\n

Davis said it\u2019s still too early to know for sure if they plan to expand the feature but early results have been very positive. And as PCMag points out, the feature could prove useful when combined with Netflix\u2019s new social recommendation engine as a way to attract new customers or get existing users interested in other shows they might not have otherwise tried.<\/p>\n

via Netflix is testing short-form content as a way to increase mobile usage – TechSpot<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Netflix has offered a mobile app for quite some time now but let\u2019s face it, nobody really wants to spend […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9,10],"tags":[694,740],"class_list":["post-6383","post","type-post","status-publish","format-standard","hentry","category-software","category-technology","tag-mobile-apps","tag-netflix"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-1EX","jetpack-related-posts":[{"id":3080,"url":"https:\/\/nccomputertech.com\/techtalk\/2013\/08\/02\/chromecast-expected-to-support-hbo-go-pandora-songza-vimeo\/","url_meta":{"origin":6383,"position":0},"title":"Chromecast expected to support HBO Go, Pandora, Songza, Vimeo","author":"NCCT","date":"August 2, 2013","format":false,"excerpt":"Google introduced Chromecast last week as an easy-to-use solution to beam videos from your mobile device or computer directly to your television. The $35 price point proved to be a hit among consumers as it quickly sold out on Amazon, Best Buy and Google Play although some may have hurriedly\u2026","rel":"","context":"In "Hardware"","block_context":{"text":"Hardware","link":"https:\/\/nccomputertech.com\/techtalk\/category\/hardware\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7345,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/01\/07\/netflix-begins-blocking-users-who-bypass-region-locks\/","url_meta":{"origin":6383,"position":1},"title":"Netflix begins blocking users who bypass region locks","author":"NCCT","date":"January 7, 2015","format":false,"excerpt":"Netflix has begun blocking users' access to the service when it detects that a geolocation bypassing utility, such as a proxy or VPN, is being used. Although these blocks are currently limited in scope, it could be a precursor to a wider crackdown by the popular streaming service. Over the\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/nccomputertech.com\/techtalk\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9299,"url":"https:\/\/nccomputertech.com\/techtalk\/2018\/02\/19\/this-week-in-tech-654-bye-bye-mr-ajit-pai\/","url_meta":{"origin":6383,"position":2},"title":"This Week in Tech 654: Bye, Bye Mr. Ajit Pai","author":"NCCT","date":"February 19, 2018","format":false,"excerpt":"https:\/\/youtu.be\/T1O-4w3bMXQ News publishers violated copyright by embedding a tweet. Are video games to blame for the Florida school shooting? A drone causes a helicopter to crash. Are we seeing the end of Facebook? Apple isn't making as much money on the HomePod compared to other products. The controversial Snapchat update.\u2026","rel":"","context":"In "Apple"","block_context":{"text":"Apple","link":"https:\/\/nccomputertech.com\/techtalk\/category\/apple\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/T1O-4w3bMXQ\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5538,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/05\/15\/microsoft-stops-holding-netflix-hulu-hostage-behind-xbox-live-gold-paywall\/","url_meta":{"origin":6383,"position":3},"title":"Microsoft stops holding Netflix, Hulu hostage behind Xbox Live Gold paywall","author":"NCCT","date":"May 15, 2014","format":false,"excerpt":"UPDATE (08:51AM Pacific): Well, looks like Microsoft couldn't wait until E3. They've gone and gotten rid of the Xbox Live Gold requirement and announced a Kinect-free Xbox One. ORIGINAL STORY Talk about funny timing: Just last week our very own Mark Hachman was complaining that Microsoft still holds services like\u2026","rel":"","context":"In "Microsoft"","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7525,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/01\/30\/netflix-prepares-a-major-overhaul-for-its-video-streaming-architecture-and-technologies\/","url_meta":{"origin":6383,"position":4},"title":"Netflix prepares a major overhaul for its video streaming architecture and technologies","author":"NCCT","date":"January 30, 2015","format":false,"excerpt":"Over the past 7 years or so, Netflix has expanded from a few thousand occasional users, to a massive video-streaming giant serving up billions of hours of content a month. Now the company is taking a long look at its current streaming infrastructure and plans to make a fairly major\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/nccomputertech.com\/techtalk\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5571,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/05\/16\/netflixs-many-pronged-plan-to-eliminate-video-playback-problems\/","url_meta":{"origin":6383,"position":5},"title":"Netflix\u2019s many-pronged plan to eliminate video playback problems","author":"NCCT","date":"May 16, 2014","format":false,"excerpt":"NEW YORK CITY\u2014For all of Netflix\u2019s complaints about Internet service providers harming video performance, one of the company\u2019s top technology experts is confident that the streaming company can solve most of its customers\u2019 problems. 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