{"id":613,"date":"2013-01-11T11:38:41","date_gmt":"2013-01-11T16:38:41","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=613"},"modified":"2013-01-11T11:38:41","modified_gmt":"2013-01-11T16:38:41","slug":"samsung-gets-cold-feet-wont-launch-windows-rt-device-in-the-usa","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2013\/01\/11\/samsung-gets-cold-feet-wont-launch-windows-rt-device-in-the-usa\/","title":{"rendered":"Samsung gets cold feet, won&#039;t launch Windows RT device in the USA"},"content":{"rendered":"<p style=\"text-align:center;\"><a href=\"http:\/\/www.neowin.net\/news\/samsung-gets-cold-feet-wont-launch-windows-rt-device-in-the-usa\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/nccomputertech.files.wordpress.com\/2013\/01\/samsung-ativ-tab-pr.jpg\" \/><\/a><\/p>\n<p>Samsung has blamed weak demand and confusion surrounding Windows RT as reasons to why they won&#8217;t be launching their Windows RT tablet &#8211; the Samsung ATIV Tab &#8211; in the United States. CNET heard from Mike Abary at CES 2013 in Las Vegas, who confirmed that the Qualcomm-powered tablet would not be showing up in American stores at all despite launching internationally last month.<br \/>\nThere wasn&#8217;t really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer. When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was. And that heavy lifting was going to require pretty heavy investment.<br \/>\nWhen we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait.<br \/>\nThey also found that, alongside the money they would need to spend to educate users about Windows RT, the price of the ATIV Tab would not be competitive enough alongside full-blown Windows 8 tablets. Samsung understood that Windows RT tablets should be priced lower than their more powerful counterparts, however to do this they would have had to make too many trade-offs including lowering the available memory.<br \/>\nAbary noted, however, that Samsung would still be assessing the market in the United States and that they wont be &#8220;shelving permanently&#8221; the idea of bringing a Windows RT tablet to the region. It seems Samsung are hoping that Microsoft will put more effort into marketing of Windows RT as a whole (as opposed to just their Surface RT tablet) before returning to retail with a new product.<br \/>\nThe news doesn&#8217;t bode well for Microsoft though, who seem to be struggling to highlight the advantages of a Windows RT machine to consumers. On the other hand, with the recent release of a jailbreaking tool there is a chance that Windows RT will become a new playground for avid homebrew developers.<br \/>\nvia <a href=\"http:\/\/www.neowin.net\/news\/samsung-gets-cold-feet-wont-launch-windows-rt-device-in-the-usa\" target=\"_blank\">Samsung gets cold feet, won&#8217;t launch Windows RT device in the USA<\/a>. | Neowin<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung has blamed weak demand and confusion surrounding Windows RT as reasons to why they won&#8217;t be launching their Windows [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3,5,10,11],"tags":[929,1064,1232],"class_list":["post-613","post","type-post","status-publish","format-standard","hentry","category-hardware","category-microsoft","category-technology","category-windows","tag-samsung","tag-tablet","tag-windows-rt"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-9T","jetpack-related-posts":[{"id":2953,"url":"https:\/\/nccomputertech.com\/techtalk\/2013\/07\/15\/microsoft-surface-rt-gets-150-price-cut-worldwide\/","url_meta":{"origin":613,"position":0},"title":"Microsoft Surface RT gets $150 price cut worldwide","author":"NCCT","date":"July 15, 2013","format":false,"excerpt":"Update: Microsoft has made the Surface RT price cuts official. The base 32GB model is now $350, the 64GB variant will be $450, and either of them with an included Touch Cover will be $450 and $550 respectively. The new prices are in effect at retail stores worldwide as well\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6078,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/07\/29\/windows-9-will-merge-windows-windows-phone-windows-rt-in-2015\/","url_meta":{"origin":613,"position":1},"title":"Windows 9 Will Merge Windows, Windows Phone, Windows RT in 2015","author":"NCCT","date":"July 29, 2014","format":false,"excerpt":"Microsoft CEO announced for the first time what has been rumored for a long time In Microsoft Corp.'s (MSFT) Q4 FY2014 earnings call, new CEO Satya Nadella offered up the most explicit confirmation yet, that Windows Phone, Windows, and Windows RT will be merging into a single cross-platform OS, with\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5662,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/06\/03\/dailytech-microsoft-moonshot-windows-9-will-unify-pc-xbox-phone-and-tablet-oses\/","url_meta":{"origin":613,"position":2},"title":"DailyTech &#8211; Microsoft Moonshot: Windows 9 Will Unify PC, Xbox, Phone, and Tablet OSes","author":"NCCT","date":"June 3, 2014","format":false,"excerpt":"New cross-platform OS project is unprecedented, arguably largest software project in history A new report in The Seattle Times interviews some of Microsoft Corp.'s MSFT top executives who describe the company's inspired new design direction. With Windows 9, Microsoft is plotting quite literally the largest software project in history; combining\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6660,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/10\/17\/microsoft-rolls-out-surface-2-firmware-updates-promises-wi-fi-update-for-surface-pro-3\/","url_meta":{"origin":613,"position":3},"title":"Microsoft rolls out Surface 2 firmware updates, promises Wi-Fi update for Surface Pro 3","author":"NCCT","date":"October 17, 2014","format":false,"excerpt":"Microsoft may well be close to launching a new version of its Windows RT tablet, but it's continuing to roll out improvements to its current one in the meantime. The company has today begun pushing out a bunch of firmware updates for the Surface 2, bringing a range of fixes\u2026","rel":"","context":"In &quot;Hardware&quot;","block_context":{"text":"Hardware","link":"https:\/\/nccomputertech.com\/techtalk\/category\/hardware\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6416,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/09\/09\/microsoft-re-releases-withdrawn-updates\/","url_meta":{"origin":613,"position":4},"title":"Microsoft re-releases withdrawn updates","author":"NCCT","date":"September 9, 2014","format":false,"excerpt":"Microsoft has re-released the remaining August updates that the company had withdrawn. All three were non-security updates. They had already re-released one security update last week. The three updates are: August 2014 update rollup for Windows RT 8.1, Windows 8.1, and Windows Server 2012 R2 (KB2975719) August 2014 update rollup\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6301,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/08\/26\/microsoft-expected-to-unveil-windows-9-threshold-on-september-30\/","url_meta":{"origin":613,"position":5},"title":"Microsoft expected to unveil Windows 9 &#8220;Threshold&#8221; on September 30","author":"NCCT","date":"August 26, 2014","format":false,"excerpt":"Windows 9 may arrive sooner than most think. According to a new report from The Verge, the successor to Windows 8 is slated to debut at a special media event on September 30 - a date that lines up nicely with previous reports of a late September, early October unveiling.\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts\/613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/comments?post=613"}],"version-history":[{"count":0,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts\/613\/revisions"}],"wp:attachment":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/media?parent=613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/categories?post=613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/tags?post=613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}