{"id":5703,"date":"2014-06-10T17:00:57","date_gmt":"2014-06-10T21:00:57","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=5703"},"modified":"2014-06-10T17:00:57","modified_gmt":"2014-06-10T21:00:57","slug":"all-those-videos-youre-watching-will-help-triple-internet-traffic-cisco-says","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2014\/06\/10\/all-those-videos-youre-watching-will-help-triple-internet-traffic-cisco-says\/","title":{"rendered":"All those videos you’re watching will help triple Internet traffic, Cisco says"},"content":{"rendered":"

<\/a><\/p>\n

Ever heard of a \u201czettabyte?\u201d It\u2019s the same as 1,000 exabytes or, in more familiar terms, 1,099,511,627,776 gigabytes. By 2018, global IP traffic (fixed and mobile) will hit 1.6 zettabytes, Cisco claims in a new report\u2014nearly three times the total traffic carried in 2013.<\/p>\n

Put another way, 2018\u2019s global IP traffic\u2014more than 1.5 trillion gigabytes\u2019 worth\u2014will be more than all the IP traffic that was carried globally between 1984 to 2013. That was a comparatively unimpressive 1.3 zettabytes.<\/p>\n

More relevant to those of us who are watching more of our video online is this factoid from Cisco: We\u2019re going to be contributing to that boost in traffic. Cisco says IP video will account for 79 percent of all IP traffic by 2018. That\u2019s up from 66 percent in 2013.<\/p>\n

Ultra HD video\u2014also known as 4K, which is four times the resolution of 1080p HD\u2014will comprise 11 percent of IP video traffic by 2018, up from 0.1 percent in 2013. HD video will cover 52 percent of IP video traffic by then; up from 36 percent last year. SD (standard definition) video will account for the rest.<\/p>\n

So will that mean more feuds between content providers and distributors like the public finger-pointing we\u2019ve seen recently from Netflix and Verizon? After all, the increased amount of streaming video is putting a strain on network traffic\u2014or so Internet service providers would argue. And that\u2019s before the kind of increases that Cisco is forecasting in its report.<\/p>\n

At least, broadband speeds are expected to improve. Cisco says that world-average broadband speeds will reach 42 Mbps by 2018, up from 16 Mbps at the end of last year. 55 percent of broadband connections will be faster than 10 Mbps by 2018. Japanese and South Korean average broadband speeds will approach 100 Mbps by that time.<\/p>\n

Read More All those videos you’re watching will help triple Internet traffic, Cisco says | TechHive<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ever heard of a \u201czettabyte?\u201d It\u2019s the same as 1,000 exabytes or, in more familiar terms, 1,099,511,627,776 gigabytes. By 2018, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6,10],"tags":[196,533,741,1046],"class_list":["post-5703","post","type-post","status-publish","format-standard","hentry","category-networking","category-technology","tag-cisco","tag-internet","tag-networking-2","tag-streaming-video"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-1tZ","jetpack-related-posts":[{"id":5571,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/05\/16\/netflixs-many-pronged-plan-to-eliminate-video-playback-problems\/","url_meta":{"origin":5703,"position":0},"title":"Netflix\u2019s many-pronged plan to eliminate video playback problems","author":"NCCT","date":"May 16, 2014","format":false,"excerpt":"NEW YORK CITY\u2014For all of Netflix\u2019s complaints about Internet service providers harming video performance, one of the company\u2019s top technology experts is confident that the streaming company can solve most of its customers\u2019 problems. 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