{"id":4910,"date":"2014-02-28T10:00:10","date_gmt":"2014-02-28T15:00:10","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=4910"},"modified":"2014-02-28T10:00:10","modified_gmt":"2014-02-28T15:00:10","slug":"windows-8-may-be-selling-but-different-figures-define-its-use","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2014\/02\/28\/windows-8-may-be-selling-but-different-figures-define-its-use\/","title":{"rendered":"Windows 8 may be selling, but different figures define its use"},"content":{"rendered":"<p style=\"text-align:center;\"><a href=\"http:\/\/www.pcworld.com\/article\/2100422\/windows-8-may-be-selling-but-different-figures-define-its-use.html\"><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/nccomputertech.com\/techtalk\/wp-content\/uploads\/2014\/02\/windows8scree-100008499-large.jpg\" \/><\/a><\/p>\n<p>Microsoft last week said that it had sold 200 million licenses of Windows 8 since the operating system launched more than 15 months ago. But how many copies are actually being used?<\/p>\n<p>An analysis of available data showed that while not all 200 million licenses are powering systems that did the most basic of PC tasks\u2014access the Internet\u2014the number of Windows 8 devices in operation was much closer to Microsoft\u2019s claimed mark than nine months ago.<\/p>\n<p>Last May, after analyst Patrick Moorhead of Moor Insights &amp; Strategy questioned Microsoft\u2019s then-number of 100 million licenses sold, Computerworld calculated that Windows 8 was actually being used by just 59 million devices.<\/p>\n<p>How does the 200-million claim\u2014voiced last week by Tami Reller, Microsoft\u2019s marketing chief, at a Goldman Sachs-sponsored technology conference\u2014stack up?<\/p>\n<p>Microsoft counts a license as sold when it provides a customer an upgrade or one of its OEM partners a copy for a new PC, tablet, or two-in-one device, like Microsoft\u2019s own Surface Pro 2. Licenses to hardware vendors make up the bulk of what Microsoft sells. According to the company, the numbers it regularly cites for Windows 8 licenses exclude those sold to enterprises as part of volume licensing agreements.<\/p>\n<p>But because Microsoft considers a license sold\u2014and accounts for it on the books that way\u2014as soon as a Windows-powered device comes off the factory line, it\u2019s added to the \u201csold\u201d column even though a customer hasn\u2019t purchased the machine. Licenses installed on OEMs\u2019 inventory, whatever is in retail or a warehouse, or for that matter, in transit from factory to destination, count as sold.<\/p>\n<p>Nine months ago, Moorhead argued that a more accurate representation of Windows 8\u2019s success\u2014or failure\u2014was to count differently. \u201cHow many Windows 8 PCs have sold and are being used?\u201d Moorhead asked then.<\/p>\n<p>If he asked that same question today, what would be the answer?<\/p>\n<p>via <a href=\"http:\/\/www.pcworld.com\/article\/2100422\/windows-8-may-be-selling-but-different-figures-define-its-use.html\" target=\"_blank\">Windows 8 may be selling, but different figures define its use | PCWorld<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft last week said that it had sold 200 million licenses of Windows 8 since the operating system launched more [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,11],"tags":[680,1136,1218],"class_list":["post-4910","post","type-post","status-publish","format-standard","hentry","category-microsoft","category-windows","tag-microsoft-2","tag-upgrades","tag-windows-8"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-1hc","jetpack-related-posts":[{"id":6319,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/08\/27\/microsoft-roughly-25000-win8-x-users-see-blue-screens-after-botched-patch\/","url_meta":{"origin":4910,"position":0},"title":"Microsoft: Roughly 25,000 Win8.x Users See Blue Screens After Botched Patch","author":"NCCT","date":"August 27, 2014","format":false,"excerpt":"Microsoft says it's aware of the problem, but insists it appears to be relatively rare The second Tuesday of August -- Aug. 12 -- brought Microsoft Corp.'s (MSFT) monthly day of patching. \u00a0But the security patch rolled out has caused an infamous Windows crash -- the dreaded blue screen of\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8796,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/12\/31\/whats-ahead-for-windows-10-needed-upgrades-forced-updates-and-developer-love\/","url_meta":{"origin":4910,"position":1},"title":"What&#8217;s ahead for Windows 10: Needed upgrades, forced updates, and developer love","author":"NCCT","date":"December 31, 2015","format":false,"excerpt":"By Blair Hanley Frank | PCWorld Windows 10 was the biggest news story out of Microsoft in 2015, and looking forward to the coming year, it\u2019s slated to continue as one of the pillars of the company\u2019s business. To recap: Microsoft first announced its new operating system in late 2014,\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6706,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/10\/27\/the-end-of-an-era-windows-7-consumer-pcs-halt-production-this-friday\/","url_meta":{"origin":4910,"position":2},"title":"The end of an era: Windows 7 consumer PCs halt production this Friday","author":"NCCT","date":"October 27, 2014","format":false,"excerpt":"This year, Halloween will be scarier than usual for PC fans. Friday, October 31 is the final day that Microsoft will sell Windows 7 licenses to PC makers (OEMs in industry parlance), per Microsoft's lifecycle fact sheet. After Friday it's all about Windows 8.1, at least for the consumer market.\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7632,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/02\/13\/microsofts-continuing-efforts-to-be-cool\/","url_meta":{"origin":4910,"position":3},"title":"Microsoft\u2019s continuing efforts to be cool","author":"NCCT","date":"February 13, 2015","format":false,"excerpt":"There's an old saying in Silicon Valley: \"nobody ever got fired for using Amazon Web Services.\" And among SV startups there are three business models that are en vogue: get bought out by Facebook, get bought out by Google, and get bought out by Apple. Typically missing from this conversation\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nccomputertech.com\/techtalk\/wp-content\/uploads\/2015\/02\/cool-microsoft1-640x320.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nccomputertech.com\/techtalk\/wp-content\/uploads\/2015\/02\/cool-microsoft1-640x320.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/nccomputertech.com\/techtalk\/wp-content\/uploads\/2015\/02\/cool-microsoft1-640x320.png?resize=525%2C300 1.5x"},"classes":[]},{"id":2941,"url":"https:\/\/nccomputertech.com\/techtalk\/2013\/07\/16\/ie10-captures-second-place-among-microsofts-browsers\/","url_meta":{"origin":4910,"position":4},"title":"IE10 captures second place among Microsoft&#039;s browsers","author":"NCCT","date":"July 16, 2013","format":false,"excerpt":"Internet Explorer 10 (IE10) jumped into second place among Microsoft's browsers last month, pushing past IE9 through an enforced upgrade. IE10's user share climbed from 16.5 percent to a record 24 percent of all copies of Internet Explorer in June, according to Web measurement firm Net Applications. Among Microsoft's five\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6301,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/08\/26\/microsoft-expected-to-unveil-windows-9-threshold-on-september-30\/","url_meta":{"origin":4910,"position":5},"title":"Microsoft expected to unveil Windows 9 &#8220;Threshold&#8221; on September 30","author":"NCCT","date":"August 26, 2014","format":false,"excerpt":"Windows 9 may arrive sooner than most think. According to a new report from The Verge, the successor to Windows 8 is slated to debut at a special media event on September 30 - a date that lines up nicely with previous reports of a late September, early October unveiling.\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts\/4910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/comments?post=4910"}],"version-history":[{"count":0,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts\/4910\/revisions"}],"wp:attachment":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/media?parent=4910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/categories?post=4910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/tags?post=4910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}