{"id":4370,"date":"2013-12-26T12:30:43","date_gmt":"2013-12-26T17:30:43","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=4370"},"modified":"2013-12-26T12:30:43","modified_gmt":"2013-12-26T17:30:43","slug":"flowchart-how-not-to-design-a-womans-tech-product","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2013\/12\/26\/flowchart-how-not-to-design-a-womans-tech-product\/","title":{"rendered":"Flowchart: How not to design a &#8220;woman\u2019s&#8221; tech product"},"content":{"rendered":"<p style=\"text-align:center;\"><a href=\"http:\/\/arstechnica.com\/gadgets\/2013\/12\/should-you-make-a-tech-product-just-for-women-use-this-flowchart\/\"><img data-recalc-dims=\"1\" height=\"604\" width=\"640\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/nccomputertech.com\/techtalk\/wp-content\/uploads\/2013\/12\/sexism-flowchart2b-640x604.jpg?resize=640%2C604\" \/><\/a><\/p>\n<p>The poorly thought-out tech product for women hardly needs an introduction. Rare is the week that goes by without a company (or a Kickstarter) deciding that there just aren\u2019t enough products for women amid the macho-dominated technology landscape and rolling out a new pink monstrosity.<\/p>\n<p>It&#8217;s probably unfair to say that many of the most offensive products targeted at women cropped up because someone\u2019s wife, girlfriend, or mom casually complained once that her smartphone wouldn\u2019t do what she wanted, and suddenly she needed a solution tailored to her feminine ways\u2014but it\u2019s easy to envision that backstory for many of them.<\/p>\n<p>Products that target women tend to fall into three basic problem categories through flaws of logic and, in some cases, morality.<\/p>\n<p>Problem 1: Looks like a \u201cwoman\u2019s product\u201d<\/p>\n<p>The simplest tactic used to target women is giving the product a stereotypically feminine design\u2014pink, purple, sparkly, curvy, and so on. Contrary to popular belief, women are not biologically wired to like stuff that is pink or tiny or pretty. Some, however, are culturally wired for these things, as history and research on product segmentation show. They&#8217;ve been conditioned to believe pink and delicate things are made for them because the two are so often linked, and eventually this conditions what they choose for themselves. But that does not necessarily make it okay to reinforce this coding through your product marketing.<\/p>\n<p>This pink coding is different from simply making something available in pink. Apple&#8217;s rainbow of iPod nanos is one thing; releasing a smartphone in black and then some months later in pink is another, more insidious, thing.<\/p>\n<p>Everyone realized quickly that the Dell Della laptop was&#8230; not the smartest move.<\/p>\n<p style=\"text-align:center;\"><a href=\"http:\/\/arstechnica.com\/gadgets\/2013\/12\/should-you-make-a-tech-product-just-for-women-use-this-flowchart\/\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/nccomputertech.files.wordpress.com\/2013\/12\/dell-della.jpg\" \/><\/a><\/p>\n<p>Take Dell\u2019s Della notebook, which was an Inspiron 10 Mini in pastels swaddled in marketing that involved calorie counting tips. Nokia made a special female-centric ad for its Lumia 800, and then there were the BIC For Her pens. There are plenty of people pointing out how absurd these things are, so if you haven\u2019t already learned those lessons, I recommend reading up.<\/p>\n<p>Full Story: <a href=\"http:\/\/arstechnica.com\/gadgets\/2013\/12\/should-you-make-a-tech-product-just-for-women-use-this-flowchart\/\" target=\"_blank\">Flowchart: How not to design a &#8220;woman\u2019s&#8221; tech product | Ars Technica<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The poorly thought-out tech product for women hardly needs an introduction. Rare is the week that goes by without a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[395],"class_list":["post-4370","post","type-post","status-publish","format-standard","hentry","category-technology","tag-gadgets"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-18u","jetpack-related-posts":[{"id":9509,"url":"https:\/\/nccomputertech.com\/techtalk\/2019\/01\/13\/safe-bladder-space-this-week-in-tech-701\/","url_meta":{"origin":4370,"position":0},"title":"Safe Bladder Space &#8211; This Week in Tech 701","author":"NCCT","date":"January 13, 2019","format":false,"excerpt":"https:\/\/youtu.be\/AzElk_tBdEg Our Favorite Things at CES 2019 All of our favourite products and trends at CES 2019! -- Impossible Burger -- Health and wearables -- Amazon vs Google -- Smart products and \"Smart\" products -- Laptops -- 5G -- Wireless power -- Toilet tech and ultrasonic bladder monitoring Host: Leo\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/nccomputertech.com\/techtalk\/category\/technology\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/AzElk_tBdEg\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9364,"url":"https:\/\/nccomputertech.com\/techtalk\/2018\/06\/03\/this-week-in-tech-669-15-minutes-of-fun\/","url_meta":{"origin":4370,"position":1},"title":"This Week in Tech 669: 15 Minutes of Fun","author":"NCCT","date":"June 3, 2018","format":false,"excerpt":"https:\/\/youtu.be\/KQc0YlNQNfY --Apple's WWDC this week looks like it may be a disappointment for anyone hoping for new hardware. --Facebook is killing its \"Trending Topics\" section. --Teens prefer Instagram and Snapchat to Facebook; close to half are \"almost constantly\" online. --The Atari VCS is coming soon for expensive retro gaming. --Scooters\u2026","rel":"","context":"In &quot;Apple&quot;","block_context":{"text":"Apple","link":"https:\/\/nccomputertech.com\/techtalk\/category\/apple\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/KQc0YlNQNfY\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9426,"url":"https:\/\/nccomputertech.com\/techtalk\/2018\/10\/22\/nobody-expects-the-scooter-inquisition-this-week-in-tech-689\/","url_meta":{"origin":4370,"position":2},"title":"Nobody Expects the Scooter Inquisition &#8211; This Week in Tech 689","author":"NCCT","date":"October 22, 2018","format":false,"excerpt":"https:\/\/youtu.be\/fWBmteZc9Cw Election hacking, evolution of product launches, weapon cybersecurity, and more. -- Cognitive hacking with scale and co-ordination. -- Will the newest iPad have 2 connectors? -- Should keynotes for product launches go away? -- Some speculation about what to expect from the upcoming Apple event. -- Morgan on Twitter\u2026","rel":"","context":"In &quot;Apple&quot;","block_context":{"text":"Apple","link":"https:\/\/nccomputertech.com\/techtalk\/category\/apple\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/fWBmteZc9Cw\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9477,"url":"https:\/\/nccomputertech.com\/techtalk\/2018\/12\/16\/the-big-leek-cabal-this-week-in-tech-697\/","url_meta":{"origin":4370,"position":3},"title":"The Big Leek Cabal &#8211; This Week in Tech 697","author":"NCCT","date":"December 16, 2018","format":false,"excerpt":"https:\/\/youtu.be\/4JZfm6VIBfc - Elon Musk is a terrible person to work for. - The internet is a garbage fire of hate. - It is not Google's fault that searching for \"idiot\" results in pictures of Donald Trump. - The Chinese are not spying on you with secret spy chips on Super\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/nccomputertech.com\/techtalk\/category\/technology\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/4JZfm6VIBfc\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9395,"url":"https:\/\/nccomputertech.com\/techtalk\/2018\/08\/27\/this-week-in-tech-681-that-grips-my-muffin\/","url_meta":{"origin":4370,"position":4},"title":"This Week in Tech 681: That Grips My Muffin","author":"NCCT","date":"August 27, 2018","format":false,"excerpt":"https:\/\/youtu.be\/0TYA0gbIIng This Week in Tech - Tech companies are meeting in secret to discuss election security. - FB wants your MRI to train its AI. - The nightmare that is Facebook moderation. - Refuse to unlock your phone in Australia, go to jail for 10 years. - It's still very\u2026","rel":"","context":"In &quot;Apple&quot;","block_context":{"text":"Apple","link":"https:\/\/nccomputertech.com\/techtalk\/category\/apple\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/0TYA0gbIIng\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9343,"url":"https:\/\/nccomputertech.com\/techtalk\/2018\/05\/27\/this-week-in-tech-668-how-many-cups-in-a-stone\/","url_meta":{"origin":4370,"position":5},"title":"This Week in Tech 668: How Many Cups in a Stone?","author":"NCCT","date":"May 27, 2018","format":false,"excerpt":"https:\/\/youtu.be\/i1oqaFyVcQ0 --The FBI wants you to reboot your router right now. FBI agents have gained control of a huge Russian botnet. If your router is affected you just need to reboot it. --Facebook and Russian ads - how should government react in the age of cyber warfare? --Amazon sells facial\u2026","rel":"","context":"In &quot;Security&quot;","block_context":{"text":"Security","link":"https:\/\/nccomputertech.com\/techtalk\/category\/security\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/i1oqaFyVcQ0\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts\/4370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/comments?post=4370"}],"version-history":[{"count":0,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts\/4370\/revisions"}],"wp:attachment":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/media?parent=4370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/categories?post=4370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/tags?post=4370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}