{"id":3743,"date":"2013-10-10T12:30:35","date_gmt":"2013-10-10T16:30:35","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=3743"},"modified":"2013-10-10T12:30:35","modified_gmt":"2013-10-10T16:30:35","slug":"pc-sales-continue-to-plunge-but-the-drop-is-less-steep","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2013\/10\/10\/pc-sales-continue-to-plunge-but-the-drop-is-less-steep\/","title":{"rendered":"PC sales continue to plunge, but the drop is less steep"},"content":{"rendered":"
The PC market moved into its sixth straight quarter of declining sales, analysts reported on Wednesday, although the dip was less pronounced than one firm expected.Market research firm Gartner reported that third-quarter PC sales dipped by 8.6 percent to 80.3 million units for the July-to-September quarter. IDC, with its own report, said the drop was 7.6 percent to 81.6 million units; the firm had previously projected a worldwide decline of 9.5 percent.
\nNormally, the third quarter marks the beginning of the upswing for the PC market, as students and educators invest in new hardware during the so-called back-to-school buying season. But sales apparently failed to materialize, either an indication that students are turning more to tablets or simply were using notebooks that they had bought previously. On the other hand,\u00a0emerging product categories and a greater assortment of Windows 8-based models pushed sales volumes slightly higher, IDC reported, as did the migration from Windows XP to Windows 7.
\n\u201cConsumers\u2019 shift from PCs to tablets for daily content consumption continued to decrease the installed base of PCs both in mature as well as in emerging markets,\u201d Mikako Kitagawa, principal analyst at Gartner, said in a statement. \u201cA greater availability of inexpensive Android tablets attracted first-time consumers in emerging markets and as supplementary devices in mature markets.\u201d
\nRajani Singh, an analyst with IDC, noted that the U.S. market was essentially flat at 0 percent growth, helped by Chromebooks and what the company called \u201cultraslim\u201d devices.
\n\u201cWhether constrained by a weak economy or being selective in their tech investments, buyers continue to evaluate options and delay PC replacements,\u201d Loren Loverde, an analyst with IDC added. \u201cDespite being a little ahead of forecast, and the work that\u2019s being done on new designs and integration of features like touch, the third quarter results suggest that there\u2019s still a high probability that we will see another decline in worldwide shipments in 2014.\u201d<\/p>\n
\"IDC<\/a>
According to IDC, Lenovo led the pack of PC vendors for global sales during the third quarter.<\/figcaption><\/figure>\n

Both Gartner and IDC said that Lenovo had again edged out rival Hewlett-Packard for a second straight quarter, with Lenovo showing a 2.8 percent increase in unit sales to 14.1 million units. HP and Dell also demonstrated 1.5 percent and 1.0 growth, respectively. But Acer\u2019s sales plunged 22.6 percent, followed closely by Asus, with a \u00a022.5 percent decline in shipments. However, both Acer and Asus have shifted their focus towards the tablet market, Gartner said.
\nLenovo\u2019s market share is 17.6 percent, followed closely by HP, at 17.1 percent, Gartner found. Dell, Acer, and Asus make up 11.6 percent, 8.3 percent, and 6.1 percent, respectively.<\/p>\n

\"IDC<\/a>
HP was the top PC vendor in the U.S. during the third quarter. <\/figcaption><\/figure>\n

According to Gartner, HP was the top U.S. PC vendor, with a 26.9 percent market share. Dell (21.0 percent) and Apple (13.4 percent) followed, then Lenovo (10.5 percent) and Toshiba (7.0 percent). Apple was the only vendor among the top five to record a drop in shipments, down 2.3 percent.
\nIDC largely agreed with Gartner\u2019s numbers (as shown in the above chart), although the firm said that Acer and Asus recorded a steeper drop in shipments.
\nBoth IDC and Gartner typically release tablet sales as part of a separate report, which will provide more insight into how the overall market will fare.
\nSo far, the promise of Windows 8.1 has failed to ignite the PC market, as has the new \u201cHaswell\u201d-based notebooks from Intel\u2019s PC partners. Will the fourth quarter show some signs of life, as Microsoft has predicted? So far, the best news is that it looks less gloomy than predicted. And that isn\u2019t saying much.
\nvia PCWorld<\/a>
\n<\/section>\n","protected":false},"excerpt":{"rendered":"

The PC market moved into its sixth straight quarter of declining sales, analysts reported on Wednesday, although the dip was […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3,10],"tags":[84,266,490,609,810,1096],"class_list":["post-3743","post","type-post","status-publish","format-standard","hentry","category-hardware","category-technology","tag-apple-2","tag-dell","tag-hp","tag-lenovo","tag-pc-sales","tag-toshiba"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-Yn","jetpack-related-posts":[{"id":2937,"url":"https:\/\/nccomputertech.com\/techtalk\/2013\/07\/16\/the-pc-fights-back-u-s-sales-decline-is-slowing\/","url_meta":{"origin":3743,"position":0},"title":"The PC fights back: U.S. sales decline is slowing","author":"NCCT","date":"July 16, 2013","format":false,"excerpt":"Last week, the headlines screamed that computer shipments had plunged roughly 11 percent in the second quarter, after dropping a disastrous 14 percent the quarter before that. 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Apple reported a quarterly record for iPhone sales (31.2 million, up from 26 million iPhones for the year-ago quarter), but iPad, iPod, and Mac sales were down slightly, and profits\u2026","rel":"","context":"In "Apple"","block_context":{"text":"Apple","link":"https:\/\/nccomputertech.com\/techtalk\/category\/apple\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cdn.arstechnica.net\/wp-content\/uploads\/2013\/07\/8079458710_dc381461b5_z.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cdn.arstechnica.net\/wp-content\/uploads\/2013\/07\/8079458710_dc381461b5_z.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/cdn.arstechnica.net\/wp-content\/uploads\/2013\/07\/8079458710_dc381461b5_z.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":5794,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/06\/18\/intel-raises-second-quarter-revenue-forecast-as-business-pc-demand-picks-up\/","url_meta":{"origin":3743,"position":3},"title":"Intel raises second quarter revenue forecast as business PC demand picks up","author":"NCCT","date":"June 18, 2014","format":false,"excerpt":"Intel announced yesterday that its Q2 results will be better than expected due to stronger than anticipated demand for corporate personal computers. In other words, the end of Microsoft's support for its Windows XP operating system has boosted the demand for business PCs. Intel now expects its second-quarter revenue to\u2026","rel":"","context":"In "Hardware"","block_context":{"text":"Hardware","link":"https:\/\/nccomputertech.com\/techtalk\/category\/hardware\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3134,"url":"https:\/\/nccomputertech.com\/techtalk\/2013\/08\/08\/pc-gamers-fuel-hardware-sales-in-otherwise-stagnant-market\/","url_meta":{"origin":3743,"position":4},"title":"PC gamers fuel hardware sales in otherwise stagnant market","author":"NCCT","date":"August 8, 2013","format":false,"excerpt":"There\u2019s no denying the market is increasingly moving away from desktop computers and towards mobile devices. We see reports highlighting this quarter after quarter along with several explanations for the trend; from price sensitivity to maturing markets and longer PC hardware upgrade cycles. 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