{"id":3094,"date":"2013-08-01T12:38:48","date_gmt":"2013-08-01T16:38:48","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=3094"},"modified":"2013-08-01T12:38:48","modified_gmt":"2013-08-01T16:38:48","slug":"report-facebook-looking-to-implement-tv-style-ads-directly-in-users-feeds","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2013\/08\/01\/report-facebook-looking-to-implement-tv-style-ads-directly-in-users-feeds\/","title":{"rendered":"Report: Facebook looking to implement TV-style ads directly in users&#039; feeds"},"content":{"rendered":"<p style=\"text-align:center;\"><a href=\"http:\/\/www.neowin.net\/news\/report-facebook-looking-to-implement-tv-style-ads-directly-in-users-feeds\"><img data-recalc-dims=\"1\" height=\"462\" width=\"640\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/nccomputertech.com\/techtalk\/wp-content\/uploads\/2013\/07\/facebook-ad-640x462.jpg?resize=640%2C462\" \/><\/a><\/p>\n<p>Good news everyone! All the complaining surrounding Facebook, its UI and its ads has finally had an effect on the company and they\u2019ve started listening to feedback and making changes. And by that we mean Facebook won\u2019t change anything and it will just serve you more intrusive ads.<br \/>\nYes you read that right. According to Bloomberg, Facebook is looking to expand its ad platform to offer advertisers a way to buy video ads that appear directly in a user\u2019s News Feed. The company is looking to sell 15-second video ads that will show up in a user\u2019s feed about once for every 20 posts.<br \/>\nFacebook already offers ways for advertisers and companies to upload and promote videos on the social network but now it wants a lot more money to put those clips directly in front of users. The idea is to capitalize on all the young people that spend time on Facebook in \u201cprime time\u201d slots (if you can call it that) and take a chunk of the ad money that has traditionally gone to TV.<br \/>\nAccording to this report, such an ad would cost between $1 and $2.5 MILLION a pop, depending on how many people are targeted. The clips would be 15 seconds long, the same length as an Instagram video, so that people find them familiar and aren\u2019t put off. And users, as noted above, would \u201conly\u201d see one ad in about 20 regular posts.<br \/>\nMark Zuckerberg is reportedly very interested in limiting how many times a user sees an ad so as not to become too intrusive. He\u2019s also interested in having HD content with clear video controls so users feel in control and don\u2019t find the whole experience infuriating. Regarding people\u2019s reactions to ads shown on the social network he said:<br \/>\nOne of the things I watch most closely is the quality of our ads and people\u2019s sentiment around them. We haven\u2019t measured a meaningful drop in satisfaction.<br \/>\nIf we were to make a suggestion we\u2019d say Facebook should simply implement the Premium\/Ad free model that Neowin has. We offer a subscription where for as little as $2\/month you get a completely ad-free version of our site, plus a lot of other perks. And that sure as hell beats having to watch ads while you&#8217;re trying to stalk your ex.<br \/>\nRight now these plans aren&#8217;t official, but they may come to fruition soon enough, and if that\u2019s the case Facebook may get a little worse for all of us.<br \/>\nAre you folks still using Facebook? Or have you already jumped ship to other platforms such as Google+ or Yammer? And would a subscription model for your social networks be something you\u2019d want? Let us know in the comments below.<br \/>\nvia <a href=\"http:\/\/www.neowin.net\/news\/report-facebook-looking-to-implement-tv-style-ads-directly-in-users-feeds\" target=\"_blank\">Report: Facebook looking to implement TV-style ads directly in users&#8217; feeds &#8211; Neowin<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good news everyone! All the complaining surrounding Facebook, its UI and its ads has finally had an effect on the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8],"tags":[46,212,347,1160],"class_list":["post-3094","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-ads","tag-commercials","tag-facebook","tag-videos"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-NU","jetpack-related-posts":[{"id":8845,"url":"https:\/\/nccomputertech.com\/techtalk\/2016\/02\/22\/reports-claim-that-facebook-will-soon-introduce-ads-inside-messenger\/","url_meta":{"origin":3094,"position":0},"title":"Reports claim that Facebook will soon introduce ads inside Messenger","author":"NCCT","date":"February 22, 2016","format":false,"excerpt":"By Rob Thubron | Tech Spot Facebook\u2019s incredibly popular Messenger service will introduce ads inside the platform sometime within next few months, according to a report from TechCrunch. A document obtained by the site says that businesses will be able to send advertisements as messages, but only to those users\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/nccomputertech.com\/techtalk\/category\/social-media\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7973,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/04\/02\/tech-news-today-1228-radiosprint\/","url_meta":{"origin":3094,"position":1},"title":"Tech News Today 1228: RadioSprint","author":"NCCT","date":"April 2, 2015","format":false,"excerpt":"Lead Anchor: Mike Elgan and Co-Anchor: Jason Hiner 4\/01\/2015: Google announces a dongle that turns any TV into a Chromebook, Twitter wants to put ads on your feed, Facebook figures out how you can tag your kids who are too young to be on Facebook, and more... Guests: Kurt Wagner\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/nccomputertech.com\/techtalk\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6209,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/08\/12\/classic-facebook-color-changer-scam-makes-another-comeback\/","url_meta":{"origin":3094,"position":2},"title":"Classic Facebook &#8220;Color Changer&#8221; scam makes another comeback","author":"NCCT","date":"August 12, 2014","format":false,"excerpt":"On Facebook, some scams are so alluring that they seem to live forever. So it goes with \u201cFacebook Color Changer,\u201d a new malware attack that masquerades as a way to change the appearance of Facebook\u2019s Website. Security firm Cheetah Mobile claims that the latest scam has affected more than 10,000\u2026","rel":"","context":"In &quot;Security&quot;","block_context":{"text":"Security","link":"https:\/\/nccomputertech.com\/techtalk\/category\/security\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7946,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/04\/03\/five-percent-of-google-users-have-ad-injectors-installed\/","url_meta":{"origin":3094,"position":3},"title":"Five percent of Google users have ad injectors installed","author":"NCCT","date":"April 3, 2015","format":false,"excerpt":"Five percent of people that use Google\u2019s sites and services have at least one ad injector installed on their device according to a recent study conducted by Google in collaboration with researchers from the University of California, Berkeley. Within that group, Google found that half had at least two injectors\u2026","rel":"","context":"In &quot;Software&quot;","block_context":{"text":"Software","link":"https:\/\/nccomputertech.com\/techtalk\/category\/software\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8785,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/12\/21\/facebook-becomes-the-latest-company-to-ditch-flash-switches-to-html5-for-all-video\/","url_meta":{"origin":3094,"position":4},"title":"Facebook becomes the latest company to ditch Flash, switches to HTML5 for all video","author":"NCCT","date":"December 21, 2015","format":false,"excerpt":"By Rob Thubron | TechSpot In what may be the final nail in the coffin for Flash, Facebook has now abandoned the technology in favor of HTML5 for all web videos that appear on its News Feed, Pages, and in the embedded Facebook video player. Facebook says it is continuing\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/nccomputertech.com\/techtalk\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9339,"url":"https:\/\/nccomputertech.com\/techtalk\/2018\/05\/14\/this-week-in-tech-666-leave-john-legend-um-alone\/","url_meta":{"origin":3094,"position":5},"title":"This Week in Tech 666: Leave John Legend, Um, Alone!","author":"NCCT","date":"May 14, 2018","format":false,"excerpt":"https:\/\/youtu.be\/U_aUjM9MNhk ZTE shuts down, but help is on the way from an unlikely tweet. Google I\/O shows off creepy robocallers and helpful directions. Microsoft Build brings Cortana\/Alexa integration and the return of Kinect. Congress releases over 3500 Russian Facebook election ads. Cambridge Analytica \"dies,\" is reborn as Emerdata. Robocaller gets\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/U_aUjM9MNhk\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts\/3094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/comments?post=3094"}],"version-history":[{"count":0,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts\/3094\/revisions"}],"wp:attachment":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/media?parent=3094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/categories?post=3094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/tags?post=3094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}