{"id":3042,"date":"2013-07-26T13:28:08","date_gmt":"2013-07-26T17:28:08","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=3042"},"modified":"2013-07-26T13:28:08","modified_gmt":"2013-07-26T17:28:08","slug":"mozilla-experimenting-with-firefox-api-for-content-personalization","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2013\/07\/26\/mozilla-experimenting-with-firefox-api-for-content-personalization\/","title":{"rendered":"Mozilla experimenting with Firefox API for content personalization"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Mozilla is experimenting with an interesting personalization experience, suggesting a new Firefox API that would collect browser activity and provide it to websites so that they could prioritize content based on your interests. For example, if you’ve been reading a lot about cars recently around the internet, you could provide this information to a news website that would, in turn, show you a range of car-related articles at the top of their site.
\nOne aspect of the proposed API would be user control, with users being able to select the amount of information shared with websites; if you’re concerned about privacy, you could disable the feature and share no information. Mozilla has always been a supporter of user privacy on the web, so while it’s a little unusual to see a proposal such as this coming from them, they are being forthcoming about what they’re trying to achieve while giving the necessary privacy controls to the user.
\nThe idea is just a proposal at this stage from Mozilla Labs, and with the help of “user researchers” the team has begun testing the concept with a range of volunteers to see how they respond to personalized content. They’re also looking for feedback on the idea, asking people to head to the Labs discussion group if they have anything to say about it.
\nAs the project is still in the very early stages, it may be be a while before we see where this goes. The idea also hinges on web content producers using the new API, so it’ll be interesting to see where this goes in the months and years to come.
\nvia Mozilla experimenting with Firefox API for content personalization – TechSpot<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mozilla is experimenting with an interesting personalization experience, suggesting a new Firefox API that would collect browser activity and provide […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9],"tags":[79,369,717,817,849,1191],"class_list":["post-3042","post","type-post","status-publish","format-standard","hentry","category-software","tag-api","tag-firefox","tag-mozilla","tag-personalization","tag-privacy","tag-web-browser"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-N4","jetpack-related-posts":[{"id":5643,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/05\/30\/microsoft-goes-public-with-browser-development-plans\/","url_meta":{"origin":3042,"position":0},"title":"Microsoft goes public with browser development plans","author":"NCCT","date":"May 30, 2014","format":false,"excerpt":"Aiming to provide more transparency in how it develops Internet Explorer, Microsoft has launched a website to help keep developers abreast of the latest changes and plans for the browser. This site aims to put IE on similar ground with Mozilla Firefox or Google Chrome, which are open-source projects, so\u2026","rel":"","context":"In "Microsoft"","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/core1.staticworld.net\/images\/article\/2013\/05\/internet_explorer-100037081-gallery.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/core1.staticworld.net\/images\/article\/2013\/05\/internet_explorer-100037081-gallery.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/core1.staticworld.net\/images\/article\/2013\/05\/internet_explorer-100037081-gallery.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":6821,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/11\/13\/mozilla-foundation-celebrates-a-decade-of-firefox-with-new-release\/","url_meta":{"origin":3042,"position":1},"title":"Mozilla Foundation celebrates a decade of Firefox with new release","author":"NCCT","date":"November 13, 2014","format":false,"excerpt":"Mozilla\u2019s Firefox web browser turned 10 years old on November 9 and to celebrate the occasion, the foundation is rolling out a handful of new products and programs. Mozilla has released a new version of Firefox that\u2019s said to be faster than ever. It includes the option to use DuckDuckGo\u2026","rel":"","context":"In "Software"","block_context":{"text":"Software","link":"https:\/\/nccomputertech.com\/techtalk\/category\/software\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8773,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/12\/07\/mozilla-retires-firefoxs-sponsored-tiles-hunts-for-new-revenue-streams\/","url_meta":{"origin":3042,"position":2},"title":"Mozilla retires Firefox\u2019s sponsored tiles, hunts for new revenue streams","author":"NCCT","date":"December 7, 2015","format":false,"excerpt":"By Sebastian Anthony | Ars Technica Way back in 2014, Firefox rolled out an unpopular feature to its nightly builds: sponsored tiles on its \"new tab\" page. The feature, which was opt-in by default, showed ads that were based on your browsing history. Eventually, after a very long beta testing\u2026","rel":"","context":"In "Software"","block_context":{"text":"Software","link":"https:\/\/nccomputertech.com\/techtalk\/category\/software\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8660,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/10\/09\/firefox-will-stop-supporting-plugins-by-end-of-2016-following-chromes-lead-pcworld\/","url_meta":{"origin":3042,"position":3},"title":"Firefox will stop supporting plugins by end of 2016, following Chrome’s lead","author":"NCCT","date":"October 9, 2015","format":false,"excerpt":"Google Chrome recently dumped support for plugins such as Java and Silverlight, and now it\u2019s Firefox\u2019s turn. Late Thursday, Mozilla announced on its blog that Firefox would stop supporting plugins based on the Netscape Plugin Application Programming Interface (NPAPI) architecture by the end of 2016.For many years, NPAPI plugins helped\u2026","rel":"","context":"In "Software"","block_context":{"text":"Software","link":"https:\/\/nccomputertech.com\/techtalk\/category\/software\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8633,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/09\/23\/firefoxs-voip-service-firefox-hello-adds-instant-messaging\/","url_meta":{"origin":3042,"position":4},"title":"Firefox’s VoIP service, Firefox Hello, adds instant-messaging","author":"NCCT","date":"September 23, 2015","format":false,"excerpt":"If you suffered through the Skype outage earlier this week, Mozilla would like you to know that you have another option: Firefox Hello. The latest update of the Firefox browser (version 41.0) adds instant-message capabilities to Firefox Hello, the integrated VoIP client that Mozilla has put in the browser with\u2026","rel":"","context":"In "Software"","block_context":{"text":"Software","link":"https:\/\/nccomputertech.com\/techtalk\/category\/software\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3220,"url":"https:\/\/nccomputertech.com\/techtalk\/2013\/08\/20\/modern-ui-firefox-browser-for-windows-8-to-leave-beta-on-december-10th\/","url_meta":{"origin":3042,"position":5},"title":"Modern UI Firefox browser for Windows 8 to leave beta on December 10th","author":"NCCT","date":"August 20, 2013","format":false,"excerpt":"It's been a long wait for Windows 8 users of Mozilla's Firefox browser, but there is now light at the end of the tunnel for those people who have been waiting for the \"Modern\" UI version to be released as a non-beta build. This week, Mozilla's development calendar page was\u2026","rel":"","context":"In "Software"","block_context":{"text":"Software","link":"https:\/\/nccomputertech.com\/techtalk\/category\/software\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts\/3042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/comments?post=3042"}],"version-history":[{"count":0,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts\/3042\/revisions"}],"wp:attachment":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/media?parent=3042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/categories?post=3042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/tags?post=3042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}