{"id":2844,"date":"2013-07-09T12:49:59","date_gmt":"2013-07-09T16:49:59","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=2844"},"modified":"2013-07-09T12:49:59","modified_gmt":"2013-07-09T16:49:59","slug":"why-windows-rt-is-crucial-for-microsoft-despite-sagging-sales","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2013\/07\/09\/why-windows-rt-is-crucial-for-microsoft-despite-sagging-sales\/","title":{"rendered":"Why Windows RT is crucial for Microsoft despite sagging sales"},"content":{"rendered":"<p>Don\u2019t shed a tear for Windows RT, the neutered operating system cursed to be the red-headed stepchild of the Windows family (to Windows Phone\u2019s great relief). While the OS\u2019s rocky birth has since led to an even rockier childhood, its very existence is a clever ploy for the future by Microsoft\u2014even though you can\u2019t give Windows RT tablets away today.<br \/>\nBody blow after body blow<br \/>\nIt\u2019s all too easy to feel bad for Windows RT. Designed specifically for use with mobile-focused ARM processors rather than with the x86-based chips that traditional computers use, Windows RT devices can run only apps designed for the touch-friendly modern UI. Classic desktop programs simply won\u2019t work on Windows RT.<br \/>\nBut beyond those technical restrictions, the OS has suffered from an astounding level of neglect. The Windows Store\u2014the very lifeblood of Windows RT and the entire modern UI\u2014still fails to impress. With few stellar apps to attract users and no ability to run desktop software, Windows RT hasn\u2019t been a hit with consumers. IDC estimates that just 200,000 Windows RT devices shipped in the first quarter, and most of those were Microsoft\u2019s own Surface RT tablet.<\/p>\n<p style=\"text-align:center;\"><a href=\"http:\/\/www.pcworld.com\/article\/2043442\/why-windows-rt-is-crucial-for-microsoft-despite-sagging-sales.html\"><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/nccomputertech.com\/techtalk\/wp-content\/uploads\/2013\/07\/windowsstore_1upher-100006384-large.jpg\" \/><\/a><\/p>\n<p>A tablet with the Windows Store open, sitting on a big, empty expanse\u2014now there&#8217;s an appropriate visual metaphor.<br \/>\nUnable to sell Windows RT slates, many manufacturers have stopped making them altogether. Software developers aren\u2019t exactly lining up to support the modern UI, either. Big-name game studios have turned up their noses at the Windows Store\u2019s walled garden. Apple recently dismissed the idea of porting iTunes to Windows 8\/RT. The OS was shunned at CES, Computex, and Microsoft\u2019s own Build 2013 keynote.<br \/>\nThe hits just keep coming for Windows RT. But here\u2019s the thing: Even though ARM-powered tablets have flopped on the market thus far, they\u2019ve already had a huge impact on Windows tablets overall, and their role can only increase going forward.<br \/>\nFull story: <a href=\"http:\/\/www.pcworld.com\/article\/2043442\/why-windows-rt-is-crucial-for-microsoft-despite-sagging-sales.html\" target=\"_blank\">Why Windows RT is crucial for Microsoft despite sagging sales | PCWorld<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t shed a tear for Windows RT, the neutered operating system cursed to be the red-headed stepchild of the Windows [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,10,11],"tags":[63,680,1232],"class_list":["post-2844","post","type-post","status-publish","format-standard","hentry","category-microsoft","category-technology","category-windows","tag-analysis","tag-microsoft-2","tag-windows-rt"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-JS","jetpack-related-posts":[{"id":6078,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/07\/29\/windows-9-will-merge-windows-windows-phone-windows-rt-in-2015\/","url_meta":{"origin":2844,"position":0},"title":"Windows 9 Will Merge Windows, Windows Phone, Windows RT in 2015","author":"NCCT","date":"July 29, 2014","format":false,"excerpt":"Microsoft CEO announced for the first time what has been rumored for a long time In Microsoft Corp.'s (MSFT) Q4 FY2014 earnings call, new CEO Satya Nadella offered up the most explicit confirmation yet, that Windows Phone, Windows, and Windows RT will be merging into a single cross-platform OS, with\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2953,"url":"https:\/\/nccomputertech.com\/techtalk\/2013\/07\/15\/microsoft-surface-rt-gets-150-price-cut-worldwide\/","url_meta":{"origin":2844,"position":1},"title":"Microsoft Surface RT gets $150 price cut worldwide","author":"NCCT","date":"July 15, 2013","format":false,"excerpt":"Update: Microsoft has made the Surface RT price cuts official. The base 32GB model is now $350, the 64GB variant will be $450, and either of them with an included Touch Cover will be $450 and $550 respectively. The new prices are in effect at retail stores worldwide as well\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6416,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/09\/09\/microsoft-re-releases-withdrawn-updates\/","url_meta":{"origin":2844,"position":2},"title":"Microsoft re-releases withdrawn updates","author":"NCCT","date":"September 9, 2014","format":false,"excerpt":"Microsoft has re-released the remaining August updates that the company had withdrawn. All three were non-security updates. They had already re-released one security update last week. The three updates are: August 2014 update rollup for Windows RT 8.1, Windows 8.1, and Windows Server 2012 R2 (KB2975719) August 2014 update rollup\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5662,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/06\/03\/dailytech-microsoft-moonshot-windows-9-will-unify-pc-xbox-phone-and-tablet-oses\/","url_meta":{"origin":2844,"position":3},"title":"DailyTech &#8211; Microsoft Moonshot: Windows 9 Will Unify PC, Xbox, Phone, and Tablet OSes","author":"NCCT","date":"June 3, 2014","format":false,"excerpt":"New cross-platform OS project is unprecedented, arguably largest software project in history A new report in The Seattle Times interviews some of Microsoft Corp.'s MSFT top executives who describe the company's inspired new design direction. With Windows 9, Microsoft is plotting quite literally the largest software project in history; combining\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6301,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/08\/26\/microsoft-expected-to-unveil-windows-9-threshold-on-september-30\/","url_meta":{"origin":2844,"position":4},"title":"Microsoft expected to unveil Windows 9 &#8220;Threshold&#8221; on September 30","author":"NCCT","date":"August 26, 2014","format":false,"excerpt":"Windows 9 may arrive sooner than most think. According to a new report from The Verge, the successor to Windows 8 is slated to debut at a special media event on September 30 - a date that lines up nicely with previous reports of a late September, early October unveiling.\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3141,"url":"https:\/\/nccomputertech.com\/techtalk\/2013\/08\/08\/microsoft-to-release-three-critical-security-bulletins-tuesday-neowin\/","url_meta":{"origin":2844,"position":5},"title":"Microsoft to release three critical security bulletins Tuesday","author":"NCCT","date":"August 8, 2013","format":false,"excerpt":"In July, Microsoft released six critical security bulletins, out of a total of seven, for its software as part of its regular monthly Patch Tuesday event. For August, Microsoft will release a total of eight security bulletins but just three of them are considered critical. Microsoft's summary of this month's\u2026","rel":"","context":"In &quot;Microsoft&quot;","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts\/2844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/comments?post=2844"}],"version-history":[{"count":0,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts\/2844\/revisions"}],"wp:attachment":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/media?parent=2844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/categories?post=2844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/tags?post=2844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}