{"id":2700,"date":"2013-06-25T10:00:39","date_gmt":"2013-06-25T14:00:39","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=2700"},"modified":"2013-06-25T10:00:39","modified_gmt":"2013-06-25T14:00:39","slug":"mozillas-do-not-track-browser-stirs-up-concern-from-advertisers","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2013\/06\/25\/mozillas-do-not-track-browser-stirs-up-concern-from-advertisers\/","title":{"rendered":"Mozilla's "Do Not Track" browser stirs up concern from advertisers"},"content":{"rendered":"

Online businesses often rely on advertising to bring in revenue. Unfortunately, when tracking the activity of users in an effort to drive targeted ads, the line between innocent observation and privacy violation begins to blur. The use of third-party cookies is one of the easiest ways for a company to learn more about prospective customers; something that Mozilla plans to tackle in an upcoming version of the Firefox browser.
\nMozilla first announced the \u201cDo Not Track\u201d feature back in February, but later said that it had to undergo further testing. Despite the ongoing hiatus, the company continues to face backlash from the advertising community, with many claiming that this will have a negative impact on the entire online network. Mike Zaneis, general counsel for the Interactive Advertising Bureau, called the new browser a \u201cnuclear first strike\u201d against advertisers.<\/p>\n

\"\"<\/a><\/p>\n

It\u2019s important to note that Mozilla does not intend to block all cookies, just those that are deemed undesirable. After all, cookies can be beneficial and serve purposes such as remembering settings for sites that we frequently visit. The company has been working alongside the Center for Internet and Society (CIS) at Stanford to develop the list of websites whose data gathering priveleges will be axed; an initiative being called the \u201cCookie Clearinghouse\u201d.
\nAleecia McDonald, director of privacy at CIS, added, \u201cThe Cookie Clearinghouse will create, maintain and publish objective information. Web browser companies will be able to choose to adopt the lists we publish to provide new privacy options to their users.\u201d
\nIn response to the statement, advertisers argue that numerous online businesses, many of which are small web establishments, will cease to function if cookie-blocking browsers become the standard. However, this already seems to be the case; Apple’s Safari browser carries a similar privacy feature, while Microsoft’s IE10 has made the “Do Not Track” technology its default setting. \u201cIt\u2019s troubling,\u201d added Lou Mastria, the managing director for the Digital Advertising Alliance. “They’re putting this under the cloak of privacy, but it’s disrupting a business model.”
\nWhat are your thoughts on Mozilla\u2019s new feature? Do cookie-blocking browsers pose a threat to the sustainability of the internet, or are ad agencies just trying to protect their own livelihood?
\nvia Mozilla’s “Do Not Track” browser stirs up concern from advertisers – TechSpot<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online businesses often rely on advertising to bring in revenue. Unfortunately, when tracking the activity of users in an effort […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[47,151,225,295,369,533,717],"class_list":["post-2700","post","type-post","status-publish","format-standard","hentry","category-software","tag-advertising","tag-browser","tag-cookies","tag-do-not-track","tag-firefox","tag-internet","tag-mozilla"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-Hy","jetpack-related-posts":[{"id":9450,"url":"https:\/\/nccomputertech.com\/techtalk\/2018\/11\/20\/are-passwords-immortal-security-now-690\/","url_meta":{"origin":2700,"position":0},"title":"Are Passwords Immortal? 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