{"id":2474,"date":"2013-06-06T12:30:27","date_gmt":"2013-06-06T16:30:27","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=2474"},"modified":"2013-06-06T12:30:27","modified_gmt":"2013-06-06T16:30:27","slug":"intels-atom-is-on-a-collision-course-with-core-and-everybody-loses","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2013\/06\/06\/intels-atom-is-on-a-collision-course-with-core-and-everybody-loses\/","title":{"rendered":"Intel's Atom is on a collision course with Core\u2014and everybody loses"},"content":{"rendered":"

Intel has made it clear that its fourth-generation Core or \u201cHaswell\u201d processors will power future PCs. But at the low end of the notebook market, the company’s branding strategy will be far muddier\u2014and that’s bad for Intel, considering it needs to tell consumers exactly what to buy.
\nOn one hand, Intel needs to present a clear alternative to ARM, whose tablet partners dominate the mobile space and threaten traditional PCs. From a technical standpoint, Intel seems well on its way to solving that problem. Intel\u2019s Haswell chip will eventually migrate to as little as 6 watts, Intel said Tuesday, meaning that its Core chips could eventually power tablets, too. But in the meantime, Intel’s upcoming \u201cBay Trail\u201d Atom chips are waiting in the wings\u2014and could offer the performance buyers want at a fraction of the price.
\nThis fall, buyers looking to pick up an inexpensive Windows convertible or notebook may have to sort through several processor brands, including Atom, Core, Pentium, and Celeron. And that\u2019s without even factoring in the code names: Bay Trail, Silvermont, and Haswell, among others. Intel may have the right chip at the right price, but because its processor line-up is so crowded, it’s in real danger of screwing the whole thing up.<\/p>\n

\"\"<\/a><\/p>\n

If there\u2019s one thing Intel did \u201cwrong,\u201d it\u2019s that it made the Bay Trail Atom chip so good\u2014too good for some Wall Street analysts, who worry that a $60 Atom chip will drag down profit margins at a company used to selling Core chips for hundreds of dollars.
\nWhile the first-generation of \u201cClover Trail\u201d chips powering Windows 8 convertible tablets were underwhelming, the \u201cBay Trail\u201d generation, featuring quad-core processors, will power touch-enabled thin notebooks with \u201creally good performance\u201d that will hit $300 price points, former chief executive Paul Otellini said in April. So who\u2019s going to buy a $600 Core notebook if a machine half the price will do the job?
\n“Basically, in Atom they have a part that\u2019s going to be a problem,” summed up Dean McCarron, principal analyst with Mercury Research.
\nFull Story: Intel’s Atom is on a collision course with Core\u2014and everybody loses | PCWorld<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Intel has made it clear that its fourth-generation Core or \u201cHaswell\u201d processors will power future PCs. But at the low […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3,10],"tags":[106,227,529],"class_list":["post-2474","post","type-post","status-publish","format-standard","hentry","category-hardware","category-technology","tag-atom","tag-core","tag-intel"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-DU","jetpack-related-posts":[{"id":3006,"url":"https:\/\/nccomputertech.com\/techtalk\/2013\/07\/24\/long-life-no-cooling-fans-intels-4-5w-core-processors-could-blur-the-pctablet-line\/","url_meta":{"origin":2474,"position":0},"title":"Long life, no cooling fans: Intel's 4.5W Core processors could blur the PC\/tablet line","author":"NCCT","date":"July 24, 2013","format":false,"excerpt":"Windows tablets hold within them an implicit promise: To deliver the full Windows 8 experience in a svelte tablet form factor. Unfortunately, the ambitions of Microsoft and its partners have thus far exceeded reality, largely due to processor power issues. Even the lowest of low-wattage Ultrabook chips simply sip too\u2026","rel":"","context":"In "Hardware"","block_context":{"text":"Hardware","link":"https:\/\/nccomputertech.com\/techtalk\/category\/hardware\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7338,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/01\/06\/intel-many-pc-makers-plan-to-skip-desktop-broadwell-pcs-and-wait-for-skylake-cpus\/","url_meta":{"origin":2474,"position":1},"title":"Intel: Many PC makers plan to skip desktop Broadwell PCs and wait for Skylake CPUs","author":"NCCT","date":"January 6, 2015","format":false,"excerpt":"Intel: Many PC makers plan to skip desktop Broadwell PCs and wait for Skylake CPUs LAS VEGAS\u2014The more powerful the PC, the less important Intel\u2019s Broadwell chip appears to be. 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