{"id":2162,"date":"2013-05-14T10:30:25","date_gmt":"2013-05-14T14:30:25","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=2162"},"modified":"2013-05-14T10:30:25","modified_gmt":"2013-05-14T14:30:25","slug":"windows-rt-already-needs-an-overhaul-analysts-advise","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2013\/05\/14\/windows-rt-already-needs-an-overhaul-analysts-advise\/","title":{"rendered":"Windows RT already needs an overhaul, analysts advise"},"content":{"rendered":"

\"\"<\/a><\/p>\n

One of Microsoft’s top Windows executives this week said the company remains bullish about Windows RT and has no intention of dumping the limited-feature, touch-enabled tablet operating system.
\nAnalysts accepted that at face value, but remain suspicious of Windows RT’s chances unless Microsoft makes dramatic changes, including dropping the price of the licenses it sells to OEMs.
\n“Microsoft’s strategy to portray Windows RT as for both work and play is not working,” said Carolina Milanesi in an interview. “They need to change their tactics to position RT as the OS for consumption devices, to make the hardware a companion to the full Windows experience, not a replacement for it.”
\nMicrosoft Defends Windows
\nLast week, Tami Reller, CFO of the Windows division, went on a mini-PR spree, granting interviews to several media outlets to tout Windows 8 license sales, talk vaguely of changes it will institute in the Windows “Blue” update slated for release later this year, and in some cases, offer mea culpas for mistakes the company made with both Windows 8 and Windows RT.
\nIn one of those interviews, Reller defended Windows RT, the operating system designed to run on ARM processors. “We are very committed to the ARM platform,” she told the Geekwire technology blog. “We certainly know that’s a question in the marketplace. We want to leave no doubt about our commitment to ARM.”
\nAlthough some analysts have questioned Microsoft’s commitment to Windows RT\u2014largely based on the tepid reaction it’s received from OEMs\u2014others have said it would be too big a blow to the company to yank the OS so quickly, and that it would press on.
\nReller signaled that Microsoft will do the latter.
\n“They will stick with RT for now,” said Milanesi, who nevertheless argued that without major changes in its strategy, Microsoft faces huge problems making Windows RT a successful alternative to Google’s Android and Apple’s iOS. “They were hoping that Office on Windows RT would be enough,” she said of Microsoft’s bundling Office RT, a scaled-down version of the suite, with the OS. “But it wasn’t enough. Not that many people want to run Excel on a tablet.”
\nFull Story: Windows RT already needs an overhaul, analysts advise | PCWorld<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of Microsoft’s top Windows executives this week said the company remains bullish about Windows RT and has no intention […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,11],"tags":[1052,1218,1232],"class_list":["post-2162","post","type-post","status-publish","format-standard","hentry","category-microsoft","category-windows","tag-surface","tag-windows-8","tag-windows-rt"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-yS","jetpack-related-posts":[{"id":6416,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/09\/09\/microsoft-re-releases-withdrawn-updates\/","url_meta":{"origin":2162,"position":0},"title":"Microsoft re-releases withdrawn updates","author":"NCCT","date":"September 9, 2014","format":false,"excerpt":"Microsoft has re-released the remaining August updates that the company had withdrawn. All three were non-security updates. They had already re-released one security update last week. The three updates are: August 2014 update rollup for Windows RT 8.1, Windows 8.1, and Windows Server 2012 R2 (KB2975719) August 2014 update rollup\u2026","rel":"","context":"In "Microsoft"","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2953,"url":"https:\/\/nccomputertech.com\/techtalk\/2013\/07\/15\/microsoft-surface-rt-gets-150-price-cut-worldwide\/","url_meta":{"origin":2162,"position":1},"title":"Microsoft Surface RT gets $150 price cut worldwide","author":"NCCT","date":"July 15, 2013","format":false,"excerpt":"Update: Microsoft has made the Surface RT price cuts official. The base 32GB model is now $350, the 64GB variant will be $450, and either of them with an included Touch Cover will be $450 and $550 respectively. The new prices are in effect at retail stores worldwide as well\u2026","rel":"","context":"In "Microsoft"","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6301,"url":"https:\/\/nccomputertech.com\/techtalk\/2014\/08\/26\/microsoft-expected-to-unveil-windows-9-threshold-on-september-30\/","url_meta":{"origin":2162,"position":2},"title":"Microsoft expected to unveil Windows 9 “Threshold” on September 30","author":"NCCT","date":"August 26, 2014","format":false,"excerpt":"Windows 9 may arrive sooner than most think. 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