{"id":1958,"date":"2013-04-29T12:22:41","date_gmt":"2013-04-29T16:22:41","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=1958"},"modified":"2013-04-29T12:22:41","modified_gmt":"2013-04-29T16:22:41","slug":"windows-blue-may-help-but-microsoft-still-faces-hurdles","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2013\/04\/29\/windows-blue-may-help-but-microsoft-still-faces-hurdles\/","title":{"rendered":"Windows Blue may help, but Microsoft still faces hurdles"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Microsoft’s failure thus far to significantly spark PC and tablet sales with Windows 8 has put high expectations on an expected 2013 refresh of the OS, dubbed “Blue.”
\nBut changes to the operating system’s feature set, tweaks to its user interface (UI) and modifications to some of its subcomponents are actually solutions to minor problems, analysts said. They point to more important issues like pricing and positioning, app shortages, and enterprise reluctance as beyond the scope of an upgrade. (See also “Windows Blue wish list: 15 must-see improvements.”)
\nFew Blue hints
\nMicrosoft has said little of Blue, the code name for the first Windows 8 upgrade, reportedly to ship this summer or fall, as well as the moniker for the company’s faster-paced development and release schedule. It’s only acknowledged the code name and touted what it’s called a new “continuous” update strategy for Windows on desktops, tablets, servers, and smartphones.
\nFor example, last week Microsoft’s CFO Peter Klein used the “Windows Blue” label, and added, “With Windows 8, we are setting a new, accelerated pace for updates and innovations.”
\nSeveral long-time Windows watchers, including Mary Jo Foley of ZDNet, Paul Thurrott of Supersite for Windows and Tom Warren of The Verge, have been tracking leaked builds of Windows Blue\u2014which may be named Windows 8.1\u2014and describing its changes in detail.<\/p>\n

\"\"<\/a><\/p>\n

The constant barrage of news, minor in each instance but cumulative over time, has many setting high expectations for Blue. “There are high expectations for Blue,” agreed J.P. Gownder, an analyst with Forrester Research. “It’s positioned as a much bigger release than a service pack, because it will augment the core products.”
\nMicrosoft’s service packs, the historical form of its interim updates between new Windows editions, have included few feature changes, instead limiting themselves to collecting bug and security fixes released previously.
\nWindows 8 is not in danger of dying, analysts stressed, but many of them called the focus on UI changes and small-to-medium enhancements and additions misplaced. Microsoft has bigger fish to fry.
\n“I look at Windows 8, no matter how many iterations it goes through, as a transitional product,” said Michael Silver of Gartner. “Windows 8 is very transitional. It has lots of rough edges where the desktop and touch interfaces didn’t integrate. But the hardware is transitional, too. Really, 2013 is sort of a lost year for Microsoft and Windows.”
\nFuture processors from Intel, including the Clover Trail, and Bay Trail upgrades to its Atom architecture, will be necessary, said Silver, to put enough power and long-enough battery life into Windows tablets.
\nFull Story: Windows Blue may help, but Microsoft still faces hurdles | PCWorld<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Microsoft’s failure thus far to significantly spark PC and tablet sales with Windows 8 has put high expectations on an […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,9,11],"tags":[1136,1220,1226],"class_list":["post-1958","post","type-post","status-publish","format-standard","hentry","category-microsoft","category-software","category-windows","tag-upgrades","tag-windows-8-1","tag-windows-blue"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-vA","jetpack-related-posts":[{"id":8482,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/07\/17\/windows-10s-retail-packaging-for-discs-and-usb-sticks-revealed\/","url_meta":{"origin":1958,"position":0},"title":"Windows 10’s retail packaging for discs and USB sticks revealed","author":"NCCT","date":"July 17, 2015","format":false,"excerpt":"The final version of Windows 10 will be released to the public in just over two week's time, so it's understandable that Microsoft is gearing up for a big retail push. 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And\u2026","rel":"","context":"In "Microsoft"","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8933,"url":"https:\/\/nccomputertech.com\/techtalk\/2016\/05\/31\/chinese-users-blast-microsofts-draconian-windows-10-upgrade\/","url_meta":{"origin":1958,"position":3},"title":"Chinese users blast Microsoft’s draconian Windows 10 upgrade","author":"NCCT","date":"May 31, 2016","format":false,"excerpt":"By Gregg Keizer | PCWorld Chinese users have complained about Microsoft's latest aggressive move to get them to adopt Windows 10, according to the news service backed by the country's Communist government. \"IT giant Microsoft is under fire in China as the company pushes users to upgrade their operating systems\u2026","rel":"","context":"In "Microsoft"","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8495,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/07\/28\/windows-10-installation-files-already-sneaking-onto-windows-7-and-8-pcs-pcworld\/","url_meta":{"origin":1958,"position":4},"title":"Windows 10 installation files already sneaking onto Windows 7 and 8 PCs","author":"NCCT","date":"July 28, 2015","format":false,"excerpt":"Tonight is the night, Windows fans. Starting around midnight Eastern on Wednesday, June 29, 2015 Windows 10 will start rolling out to Windows Insider members. And if you're part of the first wave upgrading to Windows 10, your PC may already be primed for the upgrade. Some Windows Insiders are\u2026","rel":"","context":"In "Microsoft"","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8606,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/09\/11\/didnt-ask-for-windows-10-your-pc-may-have-downloaded-it-anyway-pcworld\/","url_meta":{"origin":1958,"position":5},"title":"Didn\u2019t ask for Windows 10? Your PC may have downloaded it anyway","author":"NCCT","date":"September 11, 2015","format":false,"excerpt":"Whether you want Windows 10 or not, Microsoft says it may download the files to your PC regardless. In a statement to the Inquirer, Microsoft confirmed that it automatically downloads Windows 10 installation files on eligible PCs, provided automatic updates are enabled through Windows Update. The download occurs even if\u2026","rel":"","context":"In "Microsoft"","block_context":{"text":"Microsoft","link":"https:\/\/nccomputertech.com\/techtalk\/category\/microsoft\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts\/1958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/comments?post=1958"}],"version-history":[{"count":0,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/posts\/1958\/revisions"}],"wp:attachment":[{"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/media?parent=1958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/categories?post=1958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nccomputertech.com\/techtalk\/wp-json\/wp\/v2\/tags?post=1958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}