{"id":1352,"date":"2013-03-13T12:18:52","date_gmt":"2013-03-13T16:18:52","guid":{"rendered":"http:\/\/blog.nccomputertech.com\/?p=1352"},"modified":"2013-03-13T12:18:52","modified_gmt":"2013-03-13T16:18:52","slug":"nielsen-cord-cutting-up-150-percent-since-2007","status":"publish","type":"post","link":"https:\/\/nccomputertech.com\/techtalk\/2013\/03\/13\/nielsen-cord-cutting-up-150-percent-since-2007\/","title":{"rendered":"Nielsen: Cord cutting up 150 percent since 2007"},"content":{"rendered":"

There\u2019s no doubt that cord cutting is on the rise as services like Netflix and Hulu continue to cut into the revenue stream once dominated by cable and satellite television providers. The majority of Americans, a full 95 percent according to Nielsen, still watch television in their living rooms using these traditional sources but it\u2019s what the other five percent are doing that\u2019s of particular interest.
\nAccording to Nielsen\u2019s Fourth Quarter 2012 Cross-Platform Report, more than five million households were classified as Zero-TV homes \u2013 those that have tuned out of traditional TV but still view video content. That figure is up from just two million people in 2007, we\u2019re told.<\/p>\n

\"\"<\/a><\/p>\n

Of these five million homes, 75 percent still have at least one television set which is used for a number of different activities like playing DVDs, video games or surfing the web.
\nFurthermore, 67 percent of these Zero-TV homes use alternate methods to obtain content. Of those, 37 percent used a computer, 16 percent used the Internet, eight percent relied on a smartphone and six percent used a tablet.<\/p>\n

\"\"<\/a><\/p>\n

In related news, Nielsen found that the average American spends more than 41 hours each week engaging with content across all screens. That\u2019s almost five and a half hours each day. Most of that time (more than 34 hours) is spent watching television although only three hours are spent watching time-shifted content.
\nWhen looking at ethnic viewing behaviors, Nielsen found that the average African-American spends almost 55 hours watching television per week, Hispanics clock nearly 35 hours and Asians account for more than 27 hours of viewing each week.
\nvia Nielsen: Cord cutting up 150 percent since 2007 – TechSpot<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s no doubt that cord cutting is on the rise as services like Netflix and Hulu continue to cut into […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[163,495,740,1079],"class_list":["post-1352","post","type-post","status-publish","format-standard","hentry","category-technology","tag-cable-cutting","tag-hulu","tag-netflix","tag-television"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/papNkV-lO","jetpack-related-posts":[{"id":2916,"url":"https:\/\/nccomputertech.com\/techtalk\/2013\/07\/13\/cable-providers-eager-to-enter-internet-streaming-market\/","url_meta":{"origin":1352,"position":0},"title":"Cable providers eager to enter internet streaming market","author":"NCCT","date":"July 13, 2013","format":false,"excerpt":"It appears some of the nation\u2019s largest TV providers are feeling the heat from Netflix and other streaming services. Not only did DirecTV purchase Hulu to give it some expertise in this area, but the company is now trying to secure over-the-top (OTT) rights from programmers. The purpose of OTT\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/nccomputertech.com\/techtalk\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7352,"url":"https:\/\/nccomputertech.com\/techtalk\/2015\/01\/06\/digital-downloads-give-way-to-strong-sales-of-vinyl-records-streaming-in-2014\/","url_meta":{"origin":1352,"position":1},"title":"Digital downloads give way to strong sales of vinyl records, streaming in 2014","author":"NCCT","date":"January 6, 2015","format":false,"excerpt":"While it should come as little surprise that sales of digital albums and songs continued to decline in 2014, you may be taken back by the fact that sales of vinyl records more than doubled since 2013 according to data compiled by Nielsen SoundScan. 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